Digital Devices - Audiences experience brands as they interact with business websites and mobile apps typically through a combination of connected devices including smartphones, tablets, desktop computers, TVs and gaming devices.
Digital Platforms - Most interactions on these devices are through a browser or apps from the major platforms or services, that’s Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn.
Digital Media - Different paid, owned and earned communications channels for reaching and engaging audiences including advertising, email and messaging, search engines and social networks.
Digital Data - The insight businesses collect about their audience profiles and their interactions with businesses, which now needs to be protected by law in most countries.
Digital Technology - The marketing technology or martech stack that businesses use to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns.