Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader.
It provides a competitive advantage to the company whilst selling its products and services in the market as the consumers are well aware of the company due to its strong corporate identity and brand name.
It facilitates new product launches and is well accepted in the market due to the strong corporate legacy created with the previous or existing line of the products and services offered by the company.
It helps the company to tap and enter new markets and locations on the domestic and international level as the corporate entity has already created repute for itself with the corporate branding efforts.
There is an emotional connection with the existing and prospective consumers as it arises a feeling of brand loyalty in their minds.
It makes the marketing and promotional efforts easier as with the Corporate Branding well in place, the consumers have the factor of trust towards the product and service offerings by the company.
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